Did you know that people keep their underwear an average of 7 years or more? Gildan tasked us with creating a microsite that would ask people to pledge that they would replace their underwear sooner than 7 years. As an incentive, people who filled out the pledge would receive a coupon. Not only could people use the microsite online, it was also loaded on iPads during one of Blake Shelton’s tours. We had thousands of entries during the tour.

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